Signage is an essential part of marketing any business. Signs represent a visual representation of your brand and enables you to advertise your services to customers, so it is important to portray the best reputation through carefully crafted signage.
So how do you choose the right signage company for your project?
We’ve listed some key considerations to keep in mind:
Do your research to ensure you choose a financially stable and reputable sign manufacturer that can prove its experience in creating excellent signage. It is important to ensure that you’re working with a helpful, friendly company, able to guide you through your journey from taking an idea and bringing it to life. Also take a look at previous projects, customer base and what clients are saying about the signage company you’re researching. Do they have positive testimonials and case studies from reputable brands? If so, you’re onto a winner.
- Understand what you need
Do you require help creating a design to bring your brand to life from scratch? Do you have an idea of materials in mind (for example an eco-conscious business needs to portray a sustainable brand through everything including environmentally friendly signage) or do you have a certain project where wayfinding signage, totem poles, illuminated, internal or external signage is required? Or perhaps you need to speak to the signage experts to understand what would work best in line with your business brand and building’s aesthetics? A full-service signage company can help guide and manage your project.
Where design support is needed, ensure your chosen signage partner has the right design capabilities to support your vision. Next, ensure the sign company has the manufacturing equipment and skillset to bring your design to life. Finally, it’s important to understand the signage company’s ability to get your signage to where it’s supposed to be – signage installation can be a tricky job but at Widd Signs we’ve achieved great heights scaling some of the tallest buildings to both erect and dismantle signage around the world as needed.
- Support local
We’re a proud UK-based business and believe in supporting Great British Manufacturing to keep our country’s economy strong.
Where your signage company is based, the size of the installation and fixing teams and how far they travel are important for getting your signage to the right place. At Widd Signs, we have two bases across the North of England, in Leeds and St Helens, and have dedicated installation teams that regularly travel across the UK, into Europe, and even further afield! We also offer maintenance packages to give you peace of mind that any damage done to your signage (whether due to the weather, graffiti, or another reason) can be quickly fixed or replaced as needed.
Everyone is feeling the pinch and we know how important it is to get a good deal, but we must warn against selecting a signage partner based on cost alone. Ultimately the adage ‘you get what you pay for’ rings true so do your due diligence to ensure the price really does reflect the quality of work provided so that you don’t ‘pay cheap, pay twice’!
A reputable signage company will be able to discuss how you can make your budget go further – for example, there are great wood effect materials available which are cheaper than creating real wooden signage which can be a budget-friendly option.
Still not sure if Widd Signs is the best signage company to choose? Get in touch with us here to discuss your signage project requirements further.