We’re delighted to announce that we are finalists for two categories in The Sign Awards – a leading signage industry awards programme.
We have been shortlisted for Company of the Year (over 30 staff) and wayfinding signage for our work on luxury residential development, Lionel House in Birmingham.
For the company category, we’ve been recognised for our long-standing commitment to creating quality signage, with our 70-strong team’s efforts to provide signage consultancy, design, and production services to a range of high-profile businesses operating in the retail, construction, sports, and leisure sectors. With clients including retail giants Marks & Spencer, Primark and schuh, culture and leisure hubs such as the National Science and Media Museum, Chelsea and Burnley F.C, and construction firms including Winvic, ISG, Sir Robert Mcalpine, Audas, Wates, we knew we must be doing something right and to have been recognised in these awards means a lot to the whole team.
For the wayfinding signage category, we’ve been shortlisted for our work with long-standing client Winvic Construction who appointed us to work on the signage project for Lionel House Developments & Aberdeen Standard Investments.
Lionel House is a new build 15 storey Build to Rent residential development in the Jewellery Quarter conservation area of central Birmingham.
We were awarded the work to deliver 259 high-quality managed apartments, broken down into 156 one-bedroom, 90 two-bedroom and 13 three-bedroom apartments.
A landscaped rooftop terrace was designed to give residents access to social rooms and an external social space with a 360-degree skyline view of the city centre. Full LED lighting was used throughout, and feature lighting used in the ground floor social area.
The building is positioned on Lionel Street, a relatively narrow secondary street surrounded by buildings of varying scales of 9-16 floors. The building design takes reference from the materials of the surrounding heritage buildings and presents an angled brickwork and precast stone panel façade to the street. The panels and wind
ows are collected into a two-storey repeating format with strong horizontal precast band course.
The development also included 11,250 sq. ft amenity space located on the ground floor, consisting of communal areas for residents which include a fitness room and communal kitchen, a 17-space car park and cycle storage for every apartment.
With such a large-scale luxury development, good quality wayfinding signage was vital. We put our quality craftsmanship to work to create almost 500 signs using top-quality brass and gold to ensure its new residents instantly felt at home.
We designed, manufactured, and installed 490 high-quality signs ranging from internally illuminated built-up letters and fabricated aluminium circular projecting signs externally, to aluminium directional and door signs with fabricated brass frames and laser cut gold acrylic text/ numerals and digitally printed logos all with sustainable and recyclable raw materials in mind.
The whole scheme was designed manufactured and installed within six weeks and received very positive feedback from both the client and its residents.
Ira Kovtiuh, Marketing Manager at The Sign Awards comments:
“We received over 100 submissions for this year’s event, so to be a finalist is a fantastic achievement. Well done Widd Signs and all the other finalists, we look forward to celebrating with you at the ceremony on 22nd March.”
Fingers crossed for a win at The Sign Awards ceremony in Birmingham this March!