Commissioned by bakery chain Greggs, we were thrilled to be part of a recently completed high-profile collaborative project to create the world’s biggest Greggs right in the heart of Primark’s flagship New Street store in Birmingham.

Working closely with interior design company Philip Watts, our team designed, manufactured, and installed an array of eye-catching, bold, neon-effect signage to deliver a sense of retro charm and create the ultimate Instagrammable space at the 130-seater café.

Among the slogans we created was an entrance statement designed with neon-effect lettering and seamless fascia edge illumination to support and promote the Greggs café truck service.

Other highlights included ‘Strut Your Scrumptious Stuff’ lettering with low-level illumination to create a power walkway, as well as a ‘Share Your Tasty Moments’ slogan to highlight the Instagrammable nature of the space.

Commenting on our work, David Steeples, a senior designer at Philip Watts Design, said:

“Widd Signs is renowned for its best-in-class design, manufacturing, and installation capabilities for good reason.

“The team were a delight to work with and the quality and craftsmanship of their signage was stunning.”