Widd Signs completed another unique and unquestionably stunning project for retail giant Primark at its new multi-million-euro flagship Barcelona store, which sits at the heart of the famous Las Ramblas boulevard.

Our digital and traditional signage specialists designed and installed striking illuminated exterior and interior signage at the store during the first Covid-19 lockdown.

The project comprised of external Primark brand signage, as well as unique internal directional and departmental signage on each of the store’s five retail floors reflecting a Gaudi-esque design. Over 50 different acrylic and aluminium-made signs were installed in total, comprising of approximately 5,000 energy-saving LEDs and over 1km of wiring.

The architectural lighting signage feature measures 86 linear metres and was manufactured using a fabricated aluminium back box with a 3mm laser cut aluminium face panel backed with 3mm opal acrylic directly printed in several different colours. 15,000 LEDs were individually wired using some 60,000 metres of cabling and driven by a 4 channel DMX system to randomly illuminate the LED’s.

The LEDs and DMX system were originally sourced from China but with two weeks until the signage installation was due, we were informed that due to Covid 19, the LEDs couldn’t be shipped in time for the opening. With just three weeks until the completion deadline we developed an alternative LED and DMX system, completed the manufacture and installed the feature using our own fitting crews within the required timeframe.